Sign-up for Performance
CPC (Cost per Click) Advertising
number of advertisers - $250 minimum investment
No charge for impressions)
| Ad Example:
|Oregon Whitewater Rafting
Family rafting trips on the Rogue River
Special discount for kids
if you book now.
Performance Ads delivers RESULTS at a
fraction of the price that you would pay for a normal pay-per-click advertising
or search engine optimization and you can't be outbid. You only pay when
someone clicks on your ad and goes to your web site or your marketing
| Cost-Per-Click (CPC) Pricing
Performance Ads CPC (Cost per Click)
Advertising appears on search results activities you
target, giving you thousands of impressions at no charge
and maximum exposure -- to bring additional targeted
traffic to your web site. Ads are evenly rotated within
OUTDOORTRIPS.INFO search results. This unique mix results
in an easy to use and cost effective
marketing campaign. It allows for fair competition, regardless
of your budget. You get CPM (Cost Per Impression) marketing
with Cost-per-Click value and
performance... You only pay if you get results! CPM (Cost
Per Impression) Banner ads would cost over $1000 for the
same exposure and minimum
Managing your marketing expenses and payments isn't always
easy, but OUTDOORTRIPS.INFO Performance Ads is dedicated
to helping you stay in control with:
- No activation fee or set up fee.
- Daily budget cap, that you set ($5 to $200), so you will
never spend more than your daily fixed budget.
- You decide your fixed maximum budget and how much to
invest in advertising.
- Targeted results and you can't be outbid.
- $0.25 cents per click* (minimum investment is 1000 visits
to your web site).
Performance Ads run until your fixed
maximum advertising budget is zero.
Cost-Per-Click price is subject to
change at any time.
Target the RIGHT Keywords
The goal of marketing
and advertising is to drive traffic to your web site. Choosing the right
keywords is therefore critical: if you choose a search term that few people
use, you won't get much traffic. If you choose the wrong keyword you may end up
with visitors who aren't really interested in your services. Choose the
appropriate keywords for your Performance Ad .
Its easy to determine what words are getting the most traffic. Call
530-673-3032 for additional coaching. We have a long history of performance of
certain keywords (Rafting
Example) we have been tracking for over a year.
Qualify the Visitor Before He/She Clicks On Your Ad
You pay every time someone clicks on your link, so make sure he/she is a
qualified visitor! Make good use of your title and description to encourage
visitors who are specifically looking for a service like yours, while
discouraging people who are "just curious".
For instance, you may sell guided whitewater raft trips --
but some people are only interested in free information on the river they can
use for a personal trip. These are the people you "don't" want to attract.
Write Good Titles and Descriptions
Don't try to
sell more than one idea in an ad. Create titles and descriptions specifically
for the trip you want to market. They should "speak" directly to the type of
visitor you're trying to attract. The title should attract ATTENTION. For
instance, if you sell a variety of raft trips, you might focus on "naturalist
raft trip", "honeymoon raft trip", or "ladies only raft trips". Use ATTENTION
terms in the title and create INTEREST in the description. Attract the
prospect's attention then create interest and if they see something they are
interested in they will click-through to your sales page. Your sales page
should create DESIRE for the service you are offering with powerful headlines
and visual photographs, then CALL THEM TO ACTION....
Send the Visitor Directly to a "Sales"
Instead of linking to your home page where the visitor may be
presented with a variety of choices, link to the specific page where they will
find more information about your ad. You might link to a page which asks the
visitor to complete just one action, like submit their email address. You can
also direct visitors to your newsletter subscription page, or a page where
they're asked to answer a marketing survey. Marketing usually doesn't make the
sale, it brings the interested individual to you so you can create a desire for
your service by pointing out what makes you different and better and why they
should buy from you. You should have a "Call To Action" on the page you
direct them to, after all you spent the money to get them there, now ask them
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