Research has been done with your
target audience of affluent professionals to find out what they want. The same
type of marketing research done by Fortune 500 companies. Simplicity and easy
navigating was their top request. The site colors of maroon and dark green were
researched, tested and chosen by your target audience. Our logo, font and
spelling with all capitals was tested and chosen by your target audience. It
doesn't matter what you or I like, it only matters what our target market
prefers. The results are to attract more of your target market and reject
others so they won't waste your time...
By combining exciting new advanced
technology, blending search engine queries with data specific results, an
industry-leading team and customized partner implementations, we believe
OUTDOORTRIPS.INFO will deliver the most laser focused, consumer oriented trip
information on the Internet for Outfitters to dramatically increase new clients
with targeted, qualified leads. A potential customer can
click-through to your
web site, or email you directly and request a brochure or specific information
on your trip offering.
Outstanding Marketing Value
savings over Cost-Per-Click (CPC) search engines. In every category we are
less expensive and there is no biding (Overture average pay-per-click
advertising is .70 cents). This approach results in a simple easy to manage and
cost effective marketing campaign that allows for fair competition, regardless
of your budget. Listings are evenly rotated, and you can't be outbid. Ever pay
for marketing that didn't work? Considering that 80% of print advertising does
not work or at best yields a 2 to 1 ROI (return on investment), with
OUTDOORTRIPS.INFO you only pay if you get results. Take advantage of this
exceptional value in marketing for only $19.95 a year membership.
Search Engines results are
based on text analysis, not on topics. We are using a practical approach for
the identification of the user preferences within a topic. The user simply
chooses the topic he/she is interested in before they do a query. This is
Topic-Sensitive searching which narrows down the results of the search for a
focused return of information. This is a better model than text based searching
and the Random Surfer Model, which is realized by increasing the probability
for the Random Surfer jumping to page after page and "getting bored". Pages
grouped together on a specific topic generally receive a higher PageRank
in Google Search Engine. Your web sites'' PageRank may increase by being
listed under a specific topic in our service.
PageRank and Google are trademarks of Google Inc., Mountain View CA,
USA. PageRank is protected by US Patent 6,285,999
Our research has shown that a
large number of busy affluent consumers want to find out specific trip
offerings. They don't want to search through a directory of outfitters that
takes up their valuable time. They want to see specific trips offered in an
area of interest.
Direct to You
Search Engines don't offer the option of your
target market to email you. OUTDOORTRIPS.INFO allows the potential customer to
email you directly. They can request a brochure or specific information about a
trip. You then have opened up the channel of communication and obtained their
valuable email address, which gives you permission to contact them.
OUTDOORTRIPS.INFO has delivered you a "hot lead" that is even more targeted
that from your own web site, due to the process of elimination. Because of the
priority of this hot lead it is important to respond as soon as possible to
their request. It has been proven, companies that respond quickly are perceived
as service oriented and usually get the sale.
Click-Through Direct to Your Web Site
customers are allowed to click-through directly to
a sales page or your web site's specific trip page. Marketing usually doesn't
make the sale, it brings the interested individual to you so you can create a
desire for your service by pointing out what makes you different and better and
why they should buy from you. Ask them to buy with a "call to action" once they
have come to your site.
You only pay if you get RESULTS.
Advantages to Web Site Owners |
Tips for Boosting Your
Log-On | Advertise With
Us | Performance
Marketing | Performance Advantage |
Tracking | FAQ's
| Contact Us |
Performance Advantage is a ServiceMark
Confluence Internet Services Inc. - Copyright©
2003-2008 All Rights Reserved by Confluence Internet Services Inc.
- Conditions of Use