Rafting Keyword Search results, Marketing for Outfitters, Guides, Adventure Travel Marketing

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Rafting Keyword Searches

By averaging the number of total searches done by individuals on Overture over the last 12 months of 2003 I have put together the following results. We have assigned a score to each keyword to create a value. See below for Scoring...

2003 Overture Average Searches per Month
KEYWORD/Phrase	AVERAGE	SCORE
river rafting	60303	A
whitewater rafting	54350	A
river	40137	B
river trip	39908	B
rafting	30102	B
whitewater	19236	C
white water rafting	13339	C
rafting trip	9443	C
river rafting trip	8247	C
boat trip	6967	C
white water	4069	C
whitewater rafting trip	2661
river map	1854
white water river rafting	1437
river guide	1325
whitewater rafting vacation	906
water rafting	543
white water rafting trip	367
whitewater river rafting	352
raft trip	295

Scoring was done by the following chart

SCORE
A =	41000+
B =	22000 to 40999
C =	3000 to 21999

Formula:
The formula was computed by taking a low score of 3000 searches a month. Out of 3000 searches you may only get 10% of the searches if you rank well in the results. This equals 300 click-throughs to your web site. If your "conversion rate" is 1% you would get 3 sales. In other words it is a waste of time and money to focus on "keywords" that get under 3000 searches a month. Because you are listed in several search engines and marketing sites this may equal more sales.

The keyword "river rafting" received 60,303 searches and if you get 10% of the searches that is 6,030 and your conversion ratio is 1% that equals 60 sales a month in theory.

You only pay if you get RESULTS.

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