Click-Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Accounting for an estimated 5 – 15 percent of all PPC clicks (estimates differ by sector), click-fraud is assumed to cost advertisers tens or even hundreds of millïons of dollars per year. The problem has become so pervasive the April 7 edition of Wall Street Journal ran a front-page center column story titled, "In Click-Fraud, Web Outfits Have A Costly Problem".

Careful thought has gone into programming and www.outdoortrips.info has code to prevent duplicate clicks within 4 hours. Therefore, if someone clicks on the same ad or link or brochure request within 4 hours there will be no double-charge. We have implemented an IP address protection for the developers so that their clicks are not be counted. In addition we have included search engine spider protection, so their clicks will not be counted either.

• Only one click from the same person in 4 hours is counted
• No search engine spiders are counted
• No development or management clicks are counted

This fraud protection is up to the web site you are doing business with and their integrity. Ask before doing business with any web site what fraud protection they have in place.

You only pay if you get real RESULTS.

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