Marketing for Outfitters and Guides Performance Listings, Adventure Travel Ecotourism Marketing

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PERFORMANCE MARKETING™

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Performance Listings™

Be 1 of the Top 3 Listings on the Search Results Page
Focused Performance Based Marketing Delivers New Customers
Be in the top three listings on the state or topic listing (such as; whitewater rafting) every time, on the search results page. Reach quality customers through highly targeted advertising. OUTDOORTRIPS.INFO markets to affluent professionals (Doctors, Nurses, Teachers, Attorneys, Judges, Technology people and more) which has been the core market for outfitters for years. OUTDOORTRIPS.INFO advertising delivers your listing whenever someone searches on your state or keyword. It is a low cost CPC-priced (Cost Per Click), full-service premium listing program that guarantees fixed placement appearing at the top of the results page for your listing in one of "top three" text links.

Online advertisers want results, and they will only pay for results, Performance Listings™ delivers RESULTS at a fraction of the price that you would pay for a normal pay per click advertising (Overture average pay-per-click advertising is .70 cents) or search engine optimization and you can't be outbid.

PERFORMANCE LISTINGS™ QUALIFICATIONS

We know what works for advertisers. Performance Listings™ can tap this vertical market resource for new customers. Performance Tracking™ gives you reports to manage your account.

MINIMUM INVESTMENT

$500 minimum investment for state and area of operation or for keyword topic; (such as whitewater rafting) listing Performance Listings™

Generate Traffic Through Topic and Geographic Location Targeting

Reach thousands of focused Internet users looking for an outdoor vacation with one marketing investment.
All Performance Listings™ are targeted to topics from our list related to your services and location, so clients are pre-qualified.
Different Performance Listings™ for each topic increase relevance and improve click-through rates.
Simple text message format improves Performance Listings™ visibility with less clutter.

MINIMIZE THE COST OF ACQUIRING A CUSTOMER

Lower your cost of acquiring a new customer with laser focused target marketing
Use your marketing dollars to increases sales and lower customer acquisition costs
Top placement and fixed budget allocation with low cost CPC (Cost per Click) pricing give you control
Comprehensive Performance Tracking™ reports show exactly how your campaign is progressing

FORMULAS FOR THE COST OF ACQUIRING A NEW CUSTOMER

For start-ups & young growing companies with little or no customers ... there is no formula. Because whatever % you come up with would be meaningless. i.e. 5% of nothing = nothing. Even with successful established companies, this varies greatly ... but there are formulas.

There are industries that spend only 3% of revenue to generate clients (but they tend to be well established, have lots of customers and old fashioned.) I know other industries that spend 25-30% of Revenues back on marketing ... and also are very established, but have a low COGS (Cost of Goods Sold) and a high GPM (gross profit margin) (Beer, Soda, Paper Towels, Tissue, etc.)

The "norm" most companies work from is the "8-10-12% Rule" for established companies, which means:

Reinvest 8% of "gross profits" (not revenue) into marketing for marginal growth
10% for average growth
12% for aggressive growth

ROI (return on investment)

Consider that 80% of print advertising does not work or at best yields a 2 to 1 ROI (return on investment)
For most companies Internet advertising yields a 4 to 1 return on their investment and can be much higher.
It has been proven that marketing on the Internet hits outfitters target market.
Why take a marketing risk, advertise directly to your target market.
The size of your business doesn't matter. Performance Listings™ deliver great ROI (return on investment) This new service costs only a fraction of the price that you would pay for a normal pay per click advertising or search engine optimization and you can't be outbid.

PROVEN RESULTS

Search-based Performance Listings™ brings the interested individual to you so you can create a desire for your service by pointing out what makes you different and better and why they should buy from you
Performance Listings™ delivers click-through rates that have averaged 4 times higher than directory listings.
The number of Performance Listings™ advertisers has quickly grown because they get RESULTS converting inquiries into customers who come back again and again.

Advantages to Web Site Owners | Tips for Boosting Your Marketing Success

You only pay if you get RESULTS.

GET LISTED TODAY!

Performance Listings™ is a ServiceMark of OutdoorTrips.Info