Be 1 of the Top 3 Listings on the
Search Results Page
Focused Performance Based Marketing Delivers New
Be in the top three listings on the state or topic
listing (such as; whitewater rafting) every time, on the search results page.
Reach quality customers through highly targeted advertising. OUTDOORTRIPS.INFO
markets to affluent professionals (Doctors, Nurses, Teachers, Attorneys,
Judges, Technology people and more) which has been the core market for
outfitters for years. OUTDOORTRIPS.INFO advertising delivers your listing
whenever someone searches on your state or keyword. It is a low cost CPC-priced
(Cost Per Click), full-service premium listing program that guarantees fixed
placement appearing at the top of the results page for your listing in one of
"top three" text links.
Online advertisers want results, and they will only pay for
results, Performance Listings delivers RESULTS at a
fraction of the price that you would pay for a normal pay per click advertising
(Overture average pay-per-click advertising is .70 cents) or search engine
optimization and you can't be outbid.
We know what works for advertisers.
Performance Listings can tap this vertical market resource for new
Tracking gives you reports to manage your account.
- $500 minimum investment for state and area of
operation or for keyword topic; (such as whitewater rafting) listing
| Generate Traffic Through Topic and Geographic Location
- Reach thousands of focused Internet users looking for an
outdoor vacation with one marketing investment.
- All Performance Listings are targeted to
topics from our list related to your services and location, so clients are
- Different Performance Listings for each
topic increase relevance and improve
- Simple text message format improves Performance
Listings visibility with less clutter.
MINIMIZE THE COST OF ACQUIRING A CUSTOMER
- Lower your cost of acquiring a new customer with laser
focused target marketing
- Use your marketing dollars to increases sales and lower
customer acquisition costs
- Top placement and fixed budget allocation with low cost
CPC (Cost per Click) pricing give you control
- Comprehensive Performance Tracking
reports show exactly how your campaign is progressing
FORMULAS FOR THE COST OF ACQUIRING A NEW
For start-ups & young growing companies with
little or no customers ... there is no formula. Because whatever % you come up
with would be meaningless. i.e. 5% of nothing = nothing. Even with successful
established companies, this varies greatly ... but there are formulas.
There are industries that spend only 3% of
revenue to generate clients (but they tend to be well established, have lots of
customers and old fashioned.) I know other industries that spend 25-30% of
Revenues back on marketing ... and also are very established, but have a low
COGS (Cost of Goods Sold) and a high GPM (gross profit margin) (Beer, Soda,
Paper Towels, Tissue, etc.)
The "norm" most companies work from is the
"8-10-12% Rule" for established companies, which means:
- Reinvest 8% of "gross profits" (not
revenue) into marketing for marginal growth
- 10% for average growth
- 12% for aggressive growth
ROI (return on investment)
- Consider that 80% of print advertising does not work or
at best yields a 2 to 1 ROI (return on investment)
- For most companies Internet advertising yields a 4 to 1
return on their investment and can be much higher.
- It has been proven that marketing on the Internet hits
outfitters target market.
- Why take a marketing risk, advertise directly to your
- The size of your business doesn't matter. Performance
Listings deliver great ROI (return on investment) This new service
costs only a fraction of the price that you would pay for a normal pay per
click advertising or search engine optimization and you can't be outbid.
- Search-based Performance Listings brings the
interested individual to you so you can create a desire for your service by
pointing out what makes you different and better and why they should buy from
- Performance Listings delivers click-through
rates that have averaged 4 times higher than directory listings.
- The number of Performance Listings
advertisers has quickly grown because they get RESULTS converting inquiries
into customers who come back again and again.
Advantages to Web Site Owners |
Tips for Boosting Your
You only pay if you get RESULTS.
Log-On | Advertise With
Us | Performance
Marketing | Performance Advantage |
Tracking | FAQ's
| Contact Us |
Performance Listings is a ServiceMark
Confluence Internet Services Inc. - Copyright©
2003-2008 All Rights Reserved by Confluence Internet Services Inc.
- Conditions of Use