Performance Ads CPC (Cost per Click)
Optimizing (SEO) the Outfitters website for
'traditional' search engines can be a daunting task and expensive. Outcomes are
always unpredictable and ever changing, one that many companies are either
unable or unwilling to attempt. Search Engine Optimization is extremely time
consuming and requires a considerable amount of knowledge to be successful. You
may not be satisfied or feel it met your expectations. Even after SEO you have
to do a huge linking campaign to get your PageRank up to move toward the
top. Most Outfitters don't have the time or money to invest in additional time,
technology or even keep up with it
Fortunately, Performance Ads
CPC (Cost per Click) Advertising allows you to specify exactly what
keywords you want to be listed under -- to bring additional targeted traffic to
your web site.
| Ad Example:
|Oregon Whitewater Rafting
rafting trips on the Rogue River
Special discount for kids if you book
Target the RIGHT Keywords
The goal of marketing
and advertising is to drive traffic to your web site. Choosing the right
keywords is therefore critical: if you choose a search term that few people
use, you won't get much traffic. If you choose the wrong keyword you may end up
with visitors who aren't really interested in your services. From our list
choose the appropriate keywords for your marketing. Its easy to determine what
words are getting the most traffic, the numbers are posted next to the keyword.
When your keyword is searched on your Performance Ad will appear on the
search results page.
Qualify the Visitor Before He/She Clicks On Your Link
You pay every time someone clicks on your link, so make sure he/she is
a qualified visitor! Make good use of your title and description to encourage
visitors who are specifically looking for a service like yours, while
discouraging people who are "just curious".
For instance, you may sell guided whitewater raft trips --
but some people are only interested in free equipment lists they can use for
personal use. These are the people you *don't* want to attract.
Write Good Titles and Descriptions
and descriptions specifically for each of your keywords. They should "speak"
directly to the type of visitor you're trying to attract. For instance, if you
sell a variety of raft trips, you might focus on "naturalist raft trip",
"honeymoon raft trip", or "ladies only raft trips". Use each of these terms in
the title and description to help attract the prospect's attention. Don't try
to sell more than one idea in an ad.
Send the Visitor Directly to a "Sales"
Instead of linking to your home page where the visitor may be
presented with a variety of choices, link to the specific page where they will
find more information about your ad. You might link to a page which asks the
visitor to complete just one action, like submit their email address. You can
also direct visitors to your newsletter subscription page, or a page where
they're asked to answer a survey. Marketing usually doesn't make the sale, it
brings the interested individual to you so you can create a desire for your
service by pointing out what makes you different and better and why they should
buy from you. You should have a "Call To Action" on the page you direct
them to, after all you spent the money to get them there, now ask them to
| Cost-Per-Click (CPC) Pricing
Your Performance Ads Cost-Per-Click
(CPC) is determined according to the category your service fits into, with no
bidding. You only pay when someone clicks on your link and visits your web
site. Ads are evenly rotated within OUTDOORTRIPS.INFO search results. This
unique mix results in an easy to use and cost effective campaign allows for
fair competition, regardless of your budget.
Managing your advertising expenses and payments isn't always
easy, but OUTDOORTRIPS.INFO Performance Ads is dedicated to
helping you stay in control with:
- No activation or set up fee
- No minimum spending or time commitment
- Daily budget maximum cost-per-click (CPC) that you set
($5 to $1000), so you will never spend more than your fixed budget.
- Laser targeted advertising to reduce unwanted clicks and
get targeted results.
If you are an outfitter member start your marketing ad
by logging into your account at:
Additional Advertising click on Performance Ads - Create and follow the
If you wish to advertise but are NOT an outfitter -
>>> GO HERE TO PLACE YOUR
CALL TO PLACE YOUR AD - 530-755-2288
You only pay if you get RESULTS.
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